Posted on June 19, 2019
Everyone recognizes a Swatch when they see one. There is this simple, yet very recognizable design that makes Swatch stand out from all other brands. The company is part of The Swatch Group, which owns other successful brands such as Tissot and Omega. Founded in 1983 by Nicolas Hayek, The Swatch Group is now the largest watch company in the world.
Fadi Rajab, US Operations Manager at The Swatch Group, was looking for more reliable insights for the Swatch US stores. One main aspect that was desired for years was the need for personalized and responsive support. For Swatch US, it is crucial to monitor essential KPIs in real-time to be able to react fast. As a result, the Swiss company was on the lookout for a new traffic counting provider that would meet these criteria.
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