Executive Summary:
Prodco’s Retail Traffic Index for Boxing Day (Dec 26th, 2018) shows a year-over-year increase of 2.66%. The increase was mainly affected by an increase this year in lifestyle and accessories.
As Black Friday and pre-Boxing Day sales became more prevalent in Canada, Boxing Day might be losing its lustre. 27 per cent of people planned to shop on Boxing Day at brick-and-mortar stores.
Taken from RCC holiday 2018 survey, a large majority of Canadians (87 per cent) believe it’s important to support Canadian retailers during the holiday season.
More than a third of Canadians also said it’s more important to buy Canadian this year than it was last year.
Diane Brisebois, RCC president and CEO, said negotiations for the United States Mexico Canada Agreement (USMCA) seem “to have stirred national pride.”
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