The use of people counting in public areas is increasingly recognized as a key performance indicator for measuring and helping to improve an airport’s success in driving sales from passengers, greeters and employees.

Why use traffic as a measurement?
Prodco provides automatic counting systems to enable you to better understand people flow, dwell time and occupancy levels of passengers in and around the airport and how it impacts on your revenue potential.

Prodco's solution can be installed in one center or across a portfolio, providing continuous and quantifiable information, which feeds into your other performance indicators to help you monitor your center and the impact of your business decisions.


Key Benifits:
Monitor the impact of business decisions on issues such as:

• The sales value of each minute of passenger time spent in-lounge?
• Optimum dwell time?
• Occupancy volumes levels



Prodco international can help you answer these questions and work with you to turn this information into knowledge, which will help you identify ways to maximize retail revenue.