Like other businesses that rely on foot traffic, casinos need accurate and reliable data on consumer movement and traffic patterns. This information is essential for enhancing customer service and managing a property's retail tenant mix - both of which have a profound impact on profitability. With Prodco's deep understanding of traffic measurement and reporting, casinos and other gaming establishments can easily get the real-time intelligence they need to:

•Develop winning location and product placement strategies
•Enhance service by synchronizing operations to traffic
•Measure promotional effectiveness against playing time metrics
•Benchmark property performance
•Increase sponsorship revenue
•Understand the effectiveness of capital expenditures