06.10.05 ULTA rolls-out IP based traffic counting solution

ULTA approves chain wide roll-out.

ULTA of Romeoville, IL has approved the chain wide installation of Prodco International’s IP based retail traffic counting solution. Prodco International was selected after piloting 2 solutions by different vendors in a test location. Manual count tests performed over several weeks confirmed that the solution provided by Prodco was consistently more accurate. The system will be rolled out to all 150 locations across the USA. ULTA will also implement Prodco’s Proview In-store reporting and analytical software which will be used by store management to monitor key performance indicators. The roll out is scheduled to begin in mid April and is expected to be completed within 4 weeks.

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