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Retail
Prodco International's traffic counting solutions integrate easily with key sales and labor data to provide user-friendly management reports for analysis, which will help retail organizations answer questions about operational efficiency and marketing effectiveness, allowing the possibility to implement change and realize significant savings and increased profitability.
Our advanced solutions provides retail organizations with fast, accurate information on shopper movement in an easy to understand format. The system provides continuous and quantifiable traffic information that feeds into existing key performance indicators to help retail organizations monitor the impact of their business decisions with measurable financial payback. Our solutions easily integrate into most retail network infrastructures. The system is completely automated and integrates to most POS solutions.
Why use traffic as a measurement?
Prodco’s solutions will help organizations convert browsers into buyers by providing insight into consumer traffic patterns for each store location. There are a number of ways organizations can leverage retail intelligence to improve overall operations.
Benefits:
Accurately measure true conversion ratios
Accurately and cost effectively schedule employees
Identify "power hours," or peak selling times
Get early warnings of future opportunities and/or challenges
Evaluate the success of advertising and promotional programs
Analyze new store concepts
Make informed decisions about visual merchandising
Compare the performance of multiple locations
In short, our products and services have been specially designed for retailers - to help maximize sales, reduce operating costs and make profit-building business decisions.
More and more retail organizations rely on the use of customer counting technology to capture objective information about the traffic flow entering and leaving their stores. Combined with POS and labor data, and careful analysis, customer counting will provide organizations with unparalleled insight into daily customer traffic patterns. This insight is invaluable in many different ways, but especially in how it can help successfully convert more browsers into buyers.
To improve Sales and Profits significantly, focus on Unsold traffic before Additional traffic
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