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Shopping Centers and Developers
More and more shopping center managers, property owners and asset managers need to know the true picture of traffic flows into and around their centers. Our advanced technology help us provide you with this information quickly, accurately and in an easily understood format.
Why use traffic data as a measurement?
Traffic data is an important Key Performance Indicator which is an essential variable affecting the performance of any shopping center. Use traffic as the basis for planning the running and organization of your center, or to understand strategic or tactical market opportunities and optimize the number of customers who use your center.
Prodco's solution can be installed in one center or across a portfolio, providing continuous and quantifiable information, which feeds into your other performance indicators to help you monitor your center and the impact of your business decisions.
Benefits
Monitor the impact of business decisions on issues such as:
shopper circulation within a center
the impact of major anchor stores and the ideal tenant mix
the impact of promotions and specific events on customer flow, car park usage and many other factors
evaluate lease costs based on traffic flow in key areas
This information can be used in conjunction with sales data to optimize the number of customers visiting your center and resulting sales.
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